PayPal is stepping up its battle against phishing with new technology and by collaborating with others in the industry.

Michael Barrett, Chief Information Security Officer at PayPal, says phishing is not an unsolvable problem. He and colleague Dan Levy have written a white paper called “A Practical Approach to Managing Phishing” that was published on Thursday in conjunction with the RSA security conference.

Scores of PayPal customers were inundated daily with fake emails attempting to lure them to fake websites, where they’d be duped out of their personal information – possibly their very identities.

“We know we’re always going to be an attractive target for criminals. But what I don’t want is PayPal to be protected and the rest of the industry not. Phishing could be solved, there’s no need for it to happen,” PayPal chief info security officer said at a security conference recently.